Sociological Factors
Social influences such as family, peers, social status, cultural norms, and media that shape what feels acceptable or desirable to buy.
Often confused with
- Psychological Factors
- Psychological factors come from inside one person; social and cultural factors come from other people.
- Situational Factors
- Social factors come from other people and last; situational factors are temporary conditions at the moment of purchase.
Taught in
See also
2.2.A.5