Situational Factors
Temporary conditions around the moment of purchase, including store design such as noise, lighting, and organization, plus timing and product availability.
Situational means the situation around the sale, never a feature of the product.
Often confused with
- Psychological Factors
- Situational factors are outside conditions that pass; psychological factors are stable beliefs and motivations inside the buyer.
- Sociological Factors
- Social factors come from other people and last; situational factors are temporary conditions at the moment of purchase.
Taught in
See also
2.2.A.6