Competitor-Based Pricing

Setting a price from what rival products charge, often called price matching, then charging a premium if the product is differentiated or pricing at or below rivals if it is not.

Often confused with

Value-Based Pricing: Competitor based pricing looks sideways at rivals; value based pricing looks at the customer's own sense of worth.

Taught in

2.5 Price

Competitor-Based Pricing

Often confused with

Taught in

See also