Weakness
An internal negative factor: a disadvantage inside the business.
Examples include product flaws, low brand recognition, outdated technology, poor customer service, limited funds, supply chain risks, missing core competencies, and an inability to staff skilled roles. Sorting weaknesses by cost to fix is what turns the list into a plan.
Often confused with
- Threat
- A weakness is internal and fixable by the business; a threat is external and can only be responded to.
Taught in
See also
4.4.C.4 · 4.4.D.1