Internal Factor

A factor inside a business that affects its performance and is within its control.

Internal factors are the business's own capabilities: financial, physical, and human resources, plus intangible assets such as brand recognition, reputation, and intellectual property. They fill the strengths and weaknesses half of a SWOT grid.

Often confused with

External Factor: Internal factors are inside the business and can be changed by it; external factors sit outside and can only be responded to.

Taught in

4.4 Strategic Frameworks: Porter’s Five Forces and SWOT Analysis

Internal Factor

Often confused with

Taught in

See also