Total Sales
The total dollar value of products or services sold during a period.
Total sales is the headline marketing and sales KPI and the top line of the income statement. On its own it says nothing about whether the business got healthier, because margins can fall while sales rise.
Often confused with
- Market Share
- Total sales is the business's own dollar volume; market share expresses that volume as a percentage of the whole market.
Taught in
See also
4.2.B.1 · 4.2.B.2