Sales Promotion
A short term incentive such as a discount or coupon, used to speed up customer decisions or move unsold inventory.
A real deadline creates honest urgency. An invented shortage is the same pressure without the truth.
Often confused with
- Media Advertising
- A sales promotion changes the offer itself; media advertising only communicates an offer.
- Reciprocity Principle
- Reciprocity is a psychological principle; a sales promotion is a short term incentive that may or may not use it.
Taught in
See also
2.7.A.6