Media Advertising
Paid promotional messages delivered through channels such as television, radio, newspapers, and billboards, chosen to reach many customers with one identical message.
Often confused with
- Direct Marketing
- Media advertising broadcasts one message to a mass audience; direct marketing sends a targeted message to chosen recipients.
- Public Relations (PR)
- Advertising is bought and its wording controlled; public relations is earned and the outlet controls the wording.
- Sales Promotion
- A sales promotion changes the offer itself; media advertising only communicates an offer.
Taught in
See also
2.7.A.4