Customer Data
Information a business collects about its customers, including their characteristics, behaviors, and preferences.
Customer data feeds three decisions: which customers to serve, which products to make, and how to market them profitably.
Often confused with
- Big Data
- Customer data is what a business knows about individual buyers; big data is the volume of response data digital tools generate.
Taught in
See also
2.1.A.2 · 2.1.A.3 · 2.1.A.4