Demographics

Measurable qualities describing a population, including age and sex, race and ethnicity, income, education, and where people live.

If a census form could record it, it is demographic.

Often confused with

Psychographics
Demographics are countable facts about who someone is; psychographics describe what someone values and how they spend time.

Taught in

See also

2.1.A.3 · 2.1.A.3.i