Product Development

Creating or improving a product through research and repeated iteration, typically across six stages: ideation, validation, design, messaging, production, and launch.

I Vote Daily, Making Perfect Launches: Ideation, Validation, Design, Messaging, Production, Launch.

Often confused with

Product Life Cycle (PLC)
Product development happens before a product is on the market; the life cycle describes what happens to sales afterward.

Taught in

See also

2.4.A.1