Impulse Buying

Making an unplanned purchase with little or no deliberation.

Retail environments are designed to trigger it, which is why the checkout aisle stocks candy and chargers.

Often confused with

Instant Gratification: Instant gratification is the preference for now; impulse buying is one unplanned purchase it produces.

Taught in

3.1 Saving for Future Purchases

See also

3.1.A.5