Hypothesis
A testable prediction about customers, markets, or product preferences, stated so that evidence can support or refute it.
A usable hypothesis names the variable, the effect, and the size of the effect.
Taught in
See also
2.3.C.2
A testable prediction about customers, markets, or product preferences, stated so that evidence can support or refute it.
A usable hypothesis names the variable, the effect, and the size of the effect.
2.3.C.2